Kamis, 21 Juni 2012

[N355.Ebook] Free PDF Sound Business, by Treasure, Julian Treasure

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Sound Business, by Treasure, Julian Treasure

A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business. Julian Treasure is founder of the world's first strategic sound consultancy and an international consultant on all matters of the use and abuse of sound in business and commerce. He is frequently invited to speak at international conferences.

  • Sales Rank: #321319 in Books
  • Published on: 2011-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .58" w x 5.83" l, .74 pounds
  • Binding: Paperback
  • 278 pages

About the Author
Julian Treasure is founder of the world's first strategic sound consultancy and an international consultant on all matters of the use and abuse of sound in business and commerce. He is frequently invited to speak at international conferences.

Most helpful customer reviews

20 of 21 people found the following review helpful.
A Sound Investment
By Paul Flanigan
Working in an industry concerned almost exclusively with the visual medium (Digital Signage), sound is largely an afterthought. While directing the in-store network at Best Buy, I realized the power of sound in experiential and brand engagement, and now consider it crucial to the strategy of effective communication.

I wish I had this book while I was at Best Buy.

Mr. Treasure's book is a must if you work in an industry where sound is in any way a part of the communication medium or environment. The book does a splendid job of covering the spectrum of sound, from creation to transmission to impact in just about every type of environment where sound is used.

The book is broken into three sections. Mr. Treasure first educates us on the technical side of sound: decibels, resonance, frequency, waves, creation, transmission, and the factors in sound's impact on the listener. He ends the section on listening. "Hearing is a physical process, but listening is a relationship, a choice, and a skill." The text dives deep into the ability to listen and decode information, citing research that states, "We can handle only around seven chunks of information at once (plus or minus two)." This is important when thinking about a retail environment and all the competing noise.

The second section tours the several different classifications of sound and applicable rules for working with sound, including Mr. Treasure's "Four Golden Rules of Sound:" Make the sound optional, make it appropriate, make it valuable, and test, test test. He writes about some new tools, such as Reactive sound, where computers with environmental sensors create sound on the fly. For example, when the room lights dim, the computer senses a change in light and automatically alters the sound.

Mr. Treasure introduces the SoundFlow(tm) model, a detailed process map that outlines the effects of sound on people and environments. He also introduces the SoundMap(tm), a 12-cell matrix with over 90 questions designed to drill down to the core issues around sound associated with a brand, product, or service. I'm willing to bet that you, Mr. or Ms. Marketing Executive, will be unable to accurately answer two-thirds of those questions. If so, you do not have a solid sound approach to your brand or product.

All of this information is the foundation for the third section where Mr. Treasure takes you on a journey through the application of sound in any given environment. He explains the value and impact of sound on a brand, ranging from brand music (British Airways using "Flower Duet" from Delib�s' opera Lakm�), to sonic logos (Intel's five note logo or NBC's three-note chime).

Mr. Treasure explains the factors of sound in just about every type of environment, from retail spaces, to hospitals, reception areas, office environments, private spaces (living rooms) and vehicles.

The book is loaded with case studies and examples of good sound and bad sound, providing detail on how sound can affect sales and engagement. Mr. Treasure cites a retail project where the front windows were transformed into giant loudspeakers, resulting in a 50 percent increase in customer traffic stopping to investigate.

Mr. Treasure provides ample detail on the effect of sound in a retail environment. For example, he describes how up-tempo music results in customers with a higher degree of energy that move through store faster. He suggests that slower music results in longer dwell times. But, if you're Abercrombe and Fitch you would be hard pressed to change your Top 40 and electronic up-tempo music aimed at the teen and young adult demographic to slower music. Going back to the SoundFlow(tm) and SoundMap(tm) processes, Abercrombe and Fitch would be able to make the sound applicable to the environment as part of the brand, not just noise from the heavens.

The book comes with an accompanying CD that exemplifies the very situations he cites. After going through the CD along with the book, I cannot fathom how this book would work without it. I spent several tracks thinking, "So that's what he means!"

This book has proven to be an invaluable resource for my work with some of my clients, substantiating details I already knew about audio and providing me with knowledge on appreciating audio's impact and developing solutions better suited for the client and the audience.

I believe this would be a great addition to anyone's desire to understand the impact of interactive experiences, and highly recommend it.

I'll let Mr. Treasure close: "If this book achieves one thing only, I hope it is to move us out of this denial and into recognition of the enormous, varied and wide-ranging effects that sound is having on us all."

51 of 60 people found the following review helpful.
Good effort but no cigar
By M. J. Spencer
As a musician working internationally in business education I feel that a note of caution should be sounded with regard to this book. Whilst written with the best of intent, as a factual resource it illustrates the danger of taking too myopic a view on a subject matter and expanding it into an over pixilated canvas. This is particularly concerning when it moves into suggestions of a methodology of implementation that might, to some, seem Orwellian.

To write a book about the impact sound has upon our daily lives is no bad thing. As the author cites, even in London the Mayor has a policy about noise reduction. However the credibility of his message is considerably diluted both by the imprecision of the factual information he uses throughout, and from the rather worrying conclusions he derives which go to inform the design of a system designed to inflict more noise on the public based on what would appear to be unproven and highly subjective hypotheses.

Firstly, his knowledge of the history of music appears limited. By way of specific example, his references to the liturgical (Church) modes being used `to create different emotional responses to plainsong, from happiness to tears, tenderness to anger' are ill-founded. Modes were the building blocks of plainchant not a device for making comment. The chant itself tended to be highly organised, conforming largely to predetermined structures, and we have no verifiable proof as to their exact manner of performance. Whilst there may have been the all too human tendency to stray from this prescribed practice this was brought to an end by the Council of Trent (1543-1563) which decreed that sacred music `should be written in a dignified, serious style'. Tears, tenderness and anger played no part in the Mass...Tridentine or otherwise.

References to musical terminology are similarly inexact. For example the use of the word `pitch' has a very specific meaning relating purely to the frequency of vibration of a single sound source. That is all. Grouping `power spectrum' (whatever that might be), `harmonics', `mode', `melody' and `harmony' under this heading is like grouping a flock of birds under the word `feather'. All birds have them, but they are only part of the story. These types of indistinct observation are commonplace throughout the book.

His knowledge of physics too seems similarly wayward. When he divides sonic events into those that 'are vibrations' (e.g. a violin string) and those which `create vibration' (a hand clap) he misses the point. Both events are exactly the same in that they impact upon the air molecules and cause them to oscillate. It is just that one has periodicity, the other doesn't. And as for his comments to the effect that `we make sound but don't make light' ....we do. Infra red. It is just in a different place on the electro-magnetic spectrum from visible light. Strange too that Pythagoras is omitted from references to the harmonic series, or rather harmonic `scale' as the author would have it.

It is unclear too for whom this book is intended. The imprecise use of terminology makes it unsuitable for the professional, and at the same time somewhat bemusing for a non specialist. Mention of `tonic' and `dominant' in the context of contrasting Western music with that of Ornette Coleman will leave the cognoscenti shaking their heads whilst the uninitiated remain suitably bemused.

This book has a laudable premise; that the world we live in is becoming increasingly noisy by the profusion of non-natural sounds, and something needs to be done. However books of this nature would benefit from much more robust research amongst the academic work on the subject rather than relying upon the more meagre sources to be found in the book's bibliography. During such research the author may well find too that his personal assumptions are not quite what he first thought before going to press.

Incidentally the annoying little Nokia Tune is taken from the Gran Vals by Tarrega not, as stated in his book, from the Gran Vales by Farrega.

4 of 5 people found the following review helpful.
Julian Treasure is amazing
By Juliana Pizi
Probably the best book about sound. It helped me understand sound in all its aspects, and to start really listening to the world around me. Julian talks in a simple way, very easily understandable. Highly recommended!

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Senin, 18 Juni 2012

[V893.Ebook] Ebook Healing Spices: How to Use 50 Everyday and Exotic Spices to Boost Health and Beat Disease, by Bharat B. Aggarwal PhD, Debora Yost

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Healing Spices: How to Use 50 Everyday and Exotic Spices to Boost Health and Beat Disease, by Bharat B. Aggarwal PhD, Debora Yost

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Healing Spices: How to Use 50 Everyday and Exotic Spices to Boost Health and Beat Disease, by Bharat B. Aggarwal PhD, Debora Yost

Breakthrough scientific research is finding that spices-even more than herbs, fruits, and vegetables-are loaded with antioxidants and other unique health-enhancing compounds. Studies of dietary patterns around the world confirm that spice-consuming populations have the lowest incidence of such life-threatening illnesses as heart disease, cancer, diabetes, and Alzheimer's.
Bharat B. Aggarwal, the world's foremost expert on the therapeutic use of culinary spices, takes an in-depth look at 50 different spices and their curative qualities, and offers spice “prescriptions”-categorized by health condition-to match the right spice to a specific ailment.

  • Sales Rank: #14673 in Books
  • Brand: Sterling Publishing Co
  • Published on: 2011-01-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 7.25" w x 1.00" l, 2.65 pounds
  • Binding: Hardcover
  • 336 pages

Most helpful customer reviews

181 of 186 people found the following review helpful.
I'm recommending and/or giving this book to everyone I know
By Laurie
I purchased this book from a book store a few days ago, and am now planning a spice shopping spree. I had no idea, although perhaps I should have guessed, that spices provide such dramatic health benefits--and that's in addition to making my food taste delicious! Each spice has a dedicated chapter, which is part history lesson, part biology lesson, and part cooking lesson--going so far as to detail what other spices blend well with it, how to shop for it, how to store it, how long it lasts in various forms, as well as a tested recipe highlighting that particular spice.

I love to cook, and now I intend to diversify my spice rack, as well as use them more liberally!

137 of 140 people found the following review helpful.
Wonderful Book .....I can't say enough about this book ....It helped save my life
By David of Huntington
My wife bought this book from Amazon for me about a year ago and now I have bought 8 more for family and friends. I plan on ordering more for Christmas presents.
2 1/2 years ago the doctors gave me 2 years to live ...I was 4th stage melonia cancer...I took no chemo, radation, no treatment at all....they test me every 6 months and they say they can't find any cancer. By the grace of God and God showing my wife what spices and herbs to use in a smoothie which she makes me every morning( she read this book cover to cover and researched the spices and herbs herself to make sure ). I can't say enough good things about this book.

David living well in Huntington

167 of 173 people found the following review helpful.
Superb up-to-date, evidence-based book on healing spices
By Ex-Pat Brit
I looked at a bunch of books on healing herbs and spices and realized that the most important quality in such a book should be an up-to-date, evidence-based treatment of the various healing qualities of the herbs/spices, followed by instruction on how to incorporate the herbs/spices into one's diet. This book does a remarkably fine job of both, and is also attractively put together and entertaining to read.

You really appreciate the quality of this book when you compare it with inferior books on the topic. Other books typically provide useless speculation, typically along the lines of, "many old wives use this to cure that". It was strangely entertaining to compare different books and find them claiming different herbs/spices as effective for healing whatever ails you. Dr. Aggarwal, the author of Healing Spices, is always careful to quote studies to support his assertions. (As a researcher, myself, I would have liked to have the actual reference; however, I can live with "a study from the University of Tokyo found").

Dr. Aggarwal (who is a professor in the department of experimental therapeutics in the division of cancer medicine at the M.D. Anderson Cancer Center in Houston) does provide some actual recipes that incorporate the "healing spices"; however, this is not his strong suit. If you find any useful recipes, think of them as a bonus.

I ordered this book after originally taking it out of the library. If found that I was keeping it next to my bed. Yup, this one was obviously a keeper and I have already changed my diet based on this book. If you want just one book on this topic, this book is the one to get.

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Healing Spices: How to Use 50 Everyday and Exotic Spices to Boost Health and Beat Disease, by Bharat B. Aggarwal PhD, Debora Yost PDF
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Minggu, 17 Juni 2012

[S551.Ebook] Ebook Download Historic Maps and Views Vienna, by Hannah Schweizer

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Historic Maps and Views Vienna, by Hannah Schweizer

24 historical and contemporary maps and views for detaching and hanging; High value reproductions; Stable cardboard; Concise accompanying texts.

  • Sales Rank: #3530664 in Books
  • Published on: 2011-01-01
  • Original language: German, English, French
  • Number of items: 1
  • Dimensions: 13.90" h x .50" w x 11.00" l, 1.81 pounds
  • Binding: Paperback
  • 56 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Historic Maps and Views Vienna
By Margarita Bowman
This is a wonderful series - Paris, Vienna, New York and I think others. Beautifully executed and good detail. Made a good gift to an architect who is a Viennophile.

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[U593.Ebook] Free PDF Schnellboot in Action (14035), by David L. Krakow

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Larger, faster and more powerful than Allied counterparts, the Schnellboot was perhaps the best motor torpedo boat of WWII. Unlike mass-produced Allied boats, Germany spared no expense in equipping the Schnellboot with the speed, protection, maneuverability and firepower to strike and survive in increasingly hostile seas. Operating under the cover of darkness and using cutting-edge technology, the Schnellboot remained a menace to the last days of WWII, long after all other Kriegsmarine surface combatants had been neutralized. This book is an informative and richly-illustrated technical history of these sleek, powerful vessels, from the first to the final variants. It includes detailed information on weapons, electronics, optics, engines, camouflage, and more. This new edition has been enlarged, corrected and augmented with many new photos, in-depth captions, additional color profiles, and all-new, meticulously-detailed scale drawings. Packed with over 150 photos, 10 color profiles and full-page general arrangement plans for each of the major classes. Illustrated with 158 photographs.

  • Sales Rank: #1013608 in Books
  • Brand: Squadron Publications
  • Published on: 2013-08-24
  • Number of items: 1
  • Binding: Paperback
  • 80 pages

Most helpful customer reviews

11 of 11 people found the following review helpful.
A lot has changed...
By A. P. Ross II
While retaining the familiar format of the "In Action" series, the revised Schnellboot monograph is substantially different from, and a marked improvement over, the original multi-author work published in 2003. The revised edition contains 22 more pages and over 40 additional photographs (a few of which are in color). The text is more concise and the substantive errors of the original have been corrected. Four new color profiles have been added.

For me, the most useful and appealing enhancement is the inclusion of many more detailed and beautifully executed drawings. The original work contained only two general arrangement drawings (an S 38 with kalotte and an S 100), the other classes being represented only by a profile drawing. The revised edition includes general arrangement (top and side view) drawings for all of the classes, as well as detailed drawings of the torpedo tubes, G7a torpedo, Drehkranz mount for the bow 20mm, perspectives of the 20mm Flak 38 and 37mm Flak M42, radar and radio antenna mountings on the kalotte, and the RZA 5 torpedo sight.

It's definitely a nice addition to any collection of works on small combatants.

Al Ross

8 of 9 people found the following review helpful.
An interesting and effective weapon of war
By WryGuy2
“Schnellboot in Action”, by David L. Krakow, is detailed technical overview and discussion on Germany’s Schnellboote (literally “speedboats”) used during World War II. At 80 pages, it also includes numerous photos of the many classes and variants of the boats and their equipment, scale drawings, and color profiles. But note that the title seems slightly misleading, as this is not a book about combat operations, it’s a book about the Schnellboote (S-boats) themselves.

I’m a history buff, and have read extensively about World War II. I’ve gotten to the point where I’m now reading more and more about the peripheries of the struggle, and when I read that the S-boats were able to continue offensive actions virtually up to the end of the war, my interest was piqued. This type of boat was not going to win or lose the war for the various combatants, but they were capable of many types of missions and roles that were an important part of the overall war effort.

The majority of this book is organized somewhat chronologically, covering the initial German efforts to create effective motor torpedo boats in World War I through their development up to the final days of World War II. Later sections in the book deal with the various weapons, motors, appurtenances, and other specifics used on the boats. This is a very thorough and comprehensive look at the S-boats. The copious pictures included are a strong-point, and are a boon to both the reader wanting to learn more about the boats as well as to the modeler.

The only thing that I would have liked to have seen included, and this is only a very, very mild complaint, was an overall discussion of how the boats were actually operated by their crew … how many enginemen, torpedomen, helmsmen, etc. were there, what their roles were during various points of a mission (assuming that some crew were probably multi-tasked), and how long a typical mission/operation could last (a few hours or a few days?). Much of this information is scattered throughout the book … there are pictures of the radiomen’s stations along with a description of their equipment, as well a listing of how many crewmen (overall) were needed to operate each class of S-Boat. I would have just liked a page or two tying it all together, as the crew is just as an important part of the S-boat as its diesel engines or torpedoes.

But overall, this is a great resource to learn about the German Schnellboote. It’s well written, meticulously researched, and is one of just a handful of books written in English about these boats. Five stars.

5 of 5 people found the following review helpful.
Very well done book on these boats
By Amazon Customer
This is a very well-written and illustrated book on these boats and I learned a lot about them. It just left me wanting to know more about their operations, the only reason it did not get 5 stars. Well recommended.

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Sabtu, 16 Juni 2012

[Z488.Ebook] Ebook Free Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

Ebook Free Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

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Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner



Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

Ebook Free Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

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Symbols, Signs and Signets (Dover Pictorial Archive), by Ernst Lehner

Reproducing in historical sequence 1355 signs, seals, and symbols from the simplest drawings of heavenly bodies, through the intricate heraldic devices of the Middle Ages, to modern cattle brands and hobo sign language, this book will be of immense value to the commercial artist and designer. The development of man as an artist and designer is here recorded pictorially by one of the world's foremost experts in the field of graphic art, Ernst Lehner.
This book is divided into 13 sections, each with a separate brief introduction: Symbolic Gods and Deities (Egyptian, Babylonian, Greek, Germanic, Incan, Aztec, Hindu, Buddhist, Taoist, etc.); Astronomy and Astrology; Alchemy, Magic, and Mystic (Nordic runes, magic circles, etc.); Church and Religion; Heraldry (coats of arms, badges, etc.); Monsters and Imaginary Figures; Japanese Crests; Marks and Signets (engravers, goldsmiths, armorers, stonemasons, etc.); Watermarks (fourteenth–eighteenth centuries); Printer's Marks (fifteenth–seventeenth centuries); Cattle Brands; and Hobo Signs. All the signs, symbols, and signets are pictured in black and white on strikingly laid out pages, with full explanatory notes for both lay readers and specialists.
Anyone interested in means of communication other than language will find this book fascinating and authoritative. The student and teacher in the graphic arts will find it a practical visual guide through the transformation of simple marks and signs into the complicated emblems of our time.

  • Sales Rank: #471746 in Books
  • Published on: 1969-06-01
  • Released on: 1969-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.87" h x .58" w x 8.11" l, 1.30 pounds
  • Binding: Paperback
  • 218 pages

From the Back Cover

Reproducing in historical sequence 1355 signs, seals, and symbols from the simplest drawings of heavenly bodies, through the intricate heraldic devices of the Middle Ages, to modern cattle brands and hobo sign language, this book will be of immense value to the commercial artist and designer. The development of man as an artist and designer is here recorded pictorially by one of the world's foremost experts in the field of graphic art, Ernst Lehner.
This book is divided into 13 sections, each with a separate brief introduction: Symbolic Gods and Deities (Egyptian, Babylonian, Greek, Germanic, Incan, Aztec, Hindu, Buddhist, Taoist, etc.); Astronomy and Astrology; Alchemy, Magic, and Mystic (Nordic runes, magic circles, etc.); Church and Religion; Heraldry (coats of arms, badges, etc.); Monsters and Imaginary Figures; Japanese Crests; Marks and Signets (engravers, goldsmiths, armorers, stonemasons, etc.); Watermarks (fourteenth–eighteenth centuries); Printer's Marks (fifteenth–seventeenth centuries); Cattle Brands; and Hobo Signs. All the signs, symbols, and signets are pictured in black and white on strikingly laid out pages, with full explanatory notes for both lay readers and specialists.
Anyone interested in means of communication other than language will find this book fascinating and authoritative. The student and teacher in the graphic arts will find it a practical visual guide through the transformation of simple marks and signs into the complicated emblems of our time.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Not what I expected
By Megz
I bought this book as inspiration for my jewelry because I like to work symbols into my pieces. It has a beautiful selection of symbols though I would like more text description for them. I also had issues with the separation between the symbols and their respective text. This book is set up such that the text is in a list across a couple pages and then there are several pages of symbols that follows. I would have liked the text to be with the corresponding images so that I don't have to continually flip back and forth to see the meaning of each symbol. You cannot read this like a book, it's more of an image inventory.

26 of 26 people found the following review helpful.
A Wonderful Collection of Symbols
By Kevin Hing
Dover Publications scores yet again! This book hits a home run with bases loaded for many reasons.
First, it is jam-packed with thousands of symbols, signs, marks, inscriptions and engravings. All are in black and white, and all are excellent quality.
Second, the book presents a fascinating range of symbols, organized by subject, including: Symbolic Gods and Dieties (included are Egyptian, Assyrian, Greek/Roman, Nordic and Aztec Gods), Astronomy and Astrology, Alchemy, Magic, Church and Religion, Heraldry, Japanese Crests, Cattle Brands, and a large section containing some of the distinctive marks of the medieval european craftsman/guild marks and signets.
Third, this is a surprisingly useful reference. For writers, historian, artists, and the incurably curious, here is a book that sets out, for example, all of the alchemical signs for the materials (gold, silver, etc) and alchemical processes, a host of Catholic and other ancient christian religious symbols, nice engravings of all the important Egyptian gods, etc etc.
Highly Recommended.

32 of 33 people found the following review helpful.
A thorough collection of symbols, signs, and signets...
By Laura Haggarty
This book has over 200 pages of various symbols, ranging from simple drawings to intricate designs. They are arranged in historical order, begin with various gods and end with hobo signs. Each chapter is preceded with a list of references (the signs are identified by number) and the symbols included are grouped like so:
Symbolic Gods & Deities; Astronomy & Astrology; Alchemy; Magic & Mystic; Church Religion; Heraldry; Monsters & Imaginary Figures; Japanese Crests; Marks & Signets; Watermarks; Printers Marks; Cattle Brands; and Hobo Signs.
There are over 1350 illustrations contained in this book, and all are crisply printed in black and white. Each section has a short blurb in front of it, but not an extensive history. This book would appeal to history lovers, graphic designers, and other symbol geeks. And for the price, it's worth buying.

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Selasa, 12 Juni 2012

[U257.Ebook] Fee Download The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George

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The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George

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The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George

Praise for The Lean Six Sigma guide to Doing More with Less

"At Frito Lay, we have applied many of the concepts and tools in this book, and we are realizing a five to seven times return on our annual Lean Six Sigma investment."
—Tony Mattei, Lean Six Sigma Director, Frito Lay

"Ecolab has experienced a sustainable, competitive advantage through Lean Six Sigma. The principles in this book are helping us drive greater value for our share-holders, better service for our customers, and talent development opportunities for our associates."
—Jeffrey E. Burt, Vice President and Global Deployment Leader, Lean Six Sigma, Ecolab

"This book gives excellent insights into Lean Six Sigma and its strong impact within different industries. We used Lean Six Sigma in numerous process improvement projects, which, in turn, helped to create momentum and set up a process improvement culture. Amid a challenging economic environment, we are accelerating this initiative globally."
—Satheesh Mahadevan, Directeur des Processus, Soci�t� G�n�rale

"Our Lean Six Sigma deployment of the concepts and tools described in this book is transforming our business—with tangible benefits for our employees, customers, suppliers, and shareholders."
—Jeffrey Herzfeld, Sr. Vice President and General Manager, Teva Pharmaceuticals USA

"We have deployed the holistic Lean Six Sigma strategy described by Mark George across our enterprise. It is providing remarkable returns for Unum."
—Bob Best, Chief Operating Officer, Unum

"The Lean Six Sigma Guide to Doing More with Less presents a comprehensive view of operations transformation, the approaches required for success, leadership's role, and the competitive advantage that results. Transformational changes are enabling us to do more with less, by investing and working smarter."
—Ted Doheny, President and COO, Joy Mining Machinery

  • Sales Rank: #159988 in Books
  • Published on: 2010-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.22" w x 6.40" l, 1.20 pounds
  • Binding: Hardcover
  • 352 pages

From the Inside Flap
Create New Profits in Any Economy

In this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.

As a leading expert on Lean Six Sigma and business transformation, with a deep knowledge of its application in countless areas of business, author Mark George can help you use Lean Six Sigma to analyze your operational needs, identify high-impact opportunities, design and rapidly implement solutions, and create a system that will build efficiency and high performance in every area of your business. The Lean Six Sigma Guide to Doing More with Less can help you:

  • Improve operating margins by as much as 20%, ROIC by as much as 10%, and reduce the costs of goods sold by as much as 5% or more

  • Create "cost intelligence" that uncovers root causes allowing cost reductions without jeopardizing customer service levels and quality

  • Use enterprise speed, agility, and flexibility to drive step-change reductions in cost and enable competitive advantage

  • Identify and eliminate the costs of complexity in your business

  • Supercharge your legacy Six Sigma program, improving speed to results, increasing project values, and shortening completion times

With case examples from a wide array of industry, encompassing decades of experience implementing Lean Six Sigma in every economic climate, in companies of every size, The Lean Six Sigma Guide to Doing More with Less will give your business an intelligent edge in lean times.

About the Author
Mark O. George is a Senior Executive at Accenture and is the Global Offering Group leader for Operations Consulting in the Process and Innovation Performance service line. Mark has designed and supported dozens of enterprise transformation initiatives for Fortune 500 and 1000 companies that have delivered hundreds of millions in economic profit. Accenture is a global management consulting, technology services, and outsourcing company with more than 186,000 people serving clients in over 120 countries, the company generated net revenues of $23.39 billion for the fiscal year ended August 31, 2008. Its home page is www.accenture.com.

Most helpful customer reviews

17 of 17 people found the following review helpful.
I was pleasantly surprised... In spite of the crazy color!
By M. Stephens
I'll skip to the punchline for those of you, like me, who will not read the entire review:
This book shows how to actually save money with Lean Six Sigma (most companies can't say this).
Read this book first if you are trying to cut costs even if you don't have a Lean Six Sigma program, but add Balanced Scorecard and a few others for a cultural perspective as well (like the Toyota Way and Lean Thinking).
If you want to know the good, the great, and the so-so, read on below.

Overall Rating:
I've given several copies away to key people in my company.
One manager has made it required reading for his directs.
You will DEFINITELY save money with this book, and for that reason more than any other I give it a 5 Star (this is more than I can say for most of the Lean or Six Sigma books out there - and there are many!). The book delivers exactly what the title says.

Background:
I come for a Lean Six Sigma background (I'm now a MBB) and I almost passed this book off before trying it. I've read the other George Group books and learned some things here and there, but this book pleasantly surprised me (in spite of the green color!) with new and applicable insights, and a fresh take on LSS.
I'm thankful I didn't skip this one.

I would recommend the book for 2 groups of people:
1. You are in a Lean Six Sigma company but aren't seeing any real results with your current undertaking (or only marginal results).
2. You are considering a Lean Six Sigma program but aren't sure how to get a solid bang for the buck.

The Good:
1. This book stands out because it doesn't repeat the same old lessons (you know: get the CEO involved, train your people, follow up on projects, blah blah). There are many new insights that clearly come from experience.
Examples:
How to Lean Six Sigma to cost cutting at the project level and at the program level...
How to determine which wastes in your business are costing you the most from chapter 2...
How to find opportunities wherever your process may be...

2. This book speaks to the practitioner (me) and the deployment champions and executives (them).
It is excruciatingly practical as a Guide should be (although I appreciate books that are cultural as well to think beyond cost savings).
3. This book, more than any other, gave me the language to speak about strategy, cost cutting, and LSS success. This is a key for me, as I'm often "selling" Lean Six Sigma even inside a company that has quite a few areas of Lean or Six Sigma success.

The Great:
1. The stories and specific words of advice are golden nuggets. Even if all you do is skim through the text and read what's called out, you should be better off.
2. Read the first 2 chapters for sure! You will understand the value of combining Lean and Six Sigma, and you will laugh at just how much waste is in your process and cry at how much it is costing you. A previous review pointed this out, and is one of the main reasons I bought the book.
3. If you struggle to explain Lean Six Sigma, these first chapters will help you out.
Then, you can pick and choose from the other chapters for what is most relevant to you (I found Part 1 to be most helpful in my role as a practitioner).

The So So:
1. I understand what the publishers are doing with the title - Lean Six Sigma and how to tailor it for cost cutting. Especially in this economy. This is fine because almost every other book I've read is either about a specific tool or how to lead a LSS deployment or what Lean looks and feels like. This book aims the deployment unabashedly at costs. However, we all know that costs are not the only factor we utilize LSS for (Quality, Capacity, Customer Service, etc.). Sometimes these things do cost more money.
2. The book does show when all of these can be improved while simultaneously improving costs, but I think this book is best in combination with The Balanced Scorecard to get a good complement of strengths. As I think about it, we've used the scorecard in my company and it has helped us manage, but if you're in cost savings mode, start with this green book.
3. I have to say it - the color is crazy! Almost dizzying! On a positive note though, people always notice it in my office and ask about it - which helps me get conversations started on the topic :)

I hope this review helps.

4 of 4 people found the following review helpful.
Best hands-on guide I've read yet.
By Structural1
I have been studying lean and six sigma practices the last couple years now, slowly improving the processes and product quality of our structural design team in the major global engineering firm for which I work. "LSS Doing More..." is the clearest application-oriented book that I have come across to date. A major problem with most books is they usually cover lean or six sigma, but this book brings both together so you can actually see the harmony of LSS. Also, other books tend to be very theoretical, while this book was more hands-on. In fact, I enjoyed it more than "LSS for Service." There are plenty of tools paired with real-world experiences and advice for practical application. Elimination of wastes, for example, is critical to our teams productivity, so Chapter 2 with Mike Tamilio made the book worth its weight in gold alone. The examples of where you find waste really hit home; I especially enjoyed the "kite string" technique - very clever! I found several excellent ways to streamline our internal work-flow, eliminate wastes that have been tying us to outdated and unnecessary paperwork and procedures, and overall improve our value stream.
Chapter 5 with Stephen Clarke was also very good as I am a numbers guy (side note - Kindle version seemed to create a few typos because of missing punctuation). I can personally attest to the benefits of reducing work-in-process - our most recent project for a government agency client has included five complete redesigns over the last 11 months!
I have already implemented several solid changes to our workflow, including where each person on the team sits and our information sharing frequency, and we will continue to do much more. I will certainly be returning to this book often as a reference and resource. My recommendation: buy this book and do what it says. Run the numbers and truly look at how your work flows. If you can't save time and money in your practice in doing so, you're doing something wrong.
Best of luck,
Structural1

5 of 6 people found the following review helpful.
Reads Like a Long Brochure for LSS
By Big Cadillac
THIS BOOK IS A WASTE OF YOUR TIME. I'm halfway through this book,and it is awful. The first 150 pages have been nothing more than a sales pitch for Lean Six Sigma and why you should implement these improvement tools at your business. The book then discusses different LSS tools, and tells you why each tool is so great, and how they've helped so many other businesses. The book does NOT tell you how to utilize or implement these tools. If you're even slightly familiar with any LSS concepts, then you already know more than this book offers (at least in the first 150 pages!) I've been forcing my way through this book, waiting for the informative part,but after 150 pages, only several paragraphs have been worth reading. Do not buy this book; it's only purpose is to sell the LSS system to you, not explain LSS.

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The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George PDF
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The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George PDF
The Lean Six Sigma Guide to Doing More With Less: Cut Costs, Reduce Waste, and Lower Your Overhead, by Mark O. George PDF

Senin, 04 Juni 2012

[F570.Ebook] Ebook Free Nikon D3400 For Dummies (For Dummies (Computer/Tech)), by Julie Adair King

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Nikon D3400 For Dummies (For Dummies (Computer/Tech)), by Julie Adair King

Discover the essentials to getting better photos with the Nikon DLSLR D3400

The Nikon D3400 hits stores as Nikon's most advanced entry-level DSLR camera. Along with the pixel power to deliver sharp images, it also offers tools to be instantly creative and quickly share photos to a smartphone. This book will get you up to speed on the D3400 in a flash—teaching you all the basic photography skills needed to get great shots from a DSLR camera, while also giving you clear, hands-on guidance through the D3400's specific controls.

Nikon D3400 for Dummies helps you learn the ins and outs of the Nikon D3400, including how to get started right away in auto mode, get creative with scene modes, and take full control in manual mode. Filled with practical, easy-to-follow instructions, this book will help you transform from an inexperienced beginner to an advanced shutterbug whose shots could grace the cover of any popular magazine.

  • Get the lowdown on the controls and settings on a Nikon D3400
  • Learn how pro photographers set their cameras to get better shots
  • Discover the tools that control your camera's exposure settings
  • Put your newfound knowledge together to shoot better portraits, action shots, and low-light images

If you're ready to put down your dinky, dim-lit, non-zooming smartphone and pick up a real professional-grade DSLR camera, do so with the help of Nikon D3400 for Dummies.

  • Sales Rank: #7118 in Books
  • Published on: 2016-12-27
  • Original language: English
  • Dimensions: 9.00" h x .80" w x 7.30" l,
  • Binding: Paperback
  • 352 pages

From the Back Cover

  • Find help for using all your camera's features
  • Follow simple steps to start taking better photos
  • Get pro tips for shooting action shots and portraits

Take great photos with the Nikon D3400

This essential guide gets you ready to enjoy the superior image quality and state-of-the-art features offered by your Nikon D3400. Look inside for pro advice that helps you take advantage of all your camera's options, even if you're an absolute beginner. Get a grip on the basic photography skills you need to get great shots from a dSLR camera as you follow clear, hands-on guidance through the D3400's specific controls.

Inside…

  • Shoot better pics in auto modes
  • Step up to advanced modes
  • Take control of exposure
  • Master focusing options
  • Fix color problems
  • Record HD movies
  • Download and share photos
  • Get the lowdown on the lingo

About the Author

Julie Adair King has been covering digital cameras and photography for over two decades. Along with Digital Photography For Dummies, Julie has also written For Dummies guides covering specific Nikon and Canon digital SLR cameras. When not writing, she teaches master classes in photography and digital photo editing.

Most helpful customer reviews

0 of 0 people found the following review helpful.
One of the best "instructional" books I have ever read
By vuw
One of the best "instructional" books I have ever read. It is easy to read and interesting; not a boring instructional manual. I sat and read it from cover to cover and now use it as a reference. I would recommend this to anyone getting the D3400.

2 of 2 people found the following review helpful.
Five Stars
By Herb Allen
This book is helping me learn how to use the camera

1 of 1 people found the following review helpful.
More Than What I Expected
By Mr P
This book is so informative & thorough. You'll have what you need to know about D3400. It's more than what I expected. I'm so pleased with my purchase plus the shipping is quick.

See all 17 customer reviews...

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