Kamis, 22 Desember 2011

[P895.Ebook] Free PDF Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, by Art Sobczak

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Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, by Art Sobczak

Proven techniques to master the art of the cold call

Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.

While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time.

  • Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling
  • Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version
  • Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies

Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.

  • Sales Rank: #18378 in Books
  • Published on: 2013-04-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.22" h x .89" w x 6.30" l, .96 pounds
  • Binding: Hardcover
  • 256 pages

From the Inside Flap

Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven never-experience-rejection-again system. Now in an updated Second Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.

While other books on cold calling dispense such long-perpetuated myths as "prospecting is a numbers game" and salespeople need to "love rejection," Smart Calling empowers you to take action, call prospects, and get a yes every time. No matter whether you're a sales professional, freelancer, sports recruiter, or fund raiser, anyone who calls people they don't know with the objective of persuading that person to take action will learn from this book.

Cold calling is dumb. But telephone prospecting is essential for business sustainability and growth, and Smart Calling provides the answer. This proven process systematically prepares you for your calls and allows you to create a comfortable, welcoming atmosphere in which to do business over the phone. This indispensable guidance equips you to:

  • Create your possible value proposition
  • Gather intelligence to make your calls smart
  • Use "social engineering" to get insight on your prospect
  • Work with screeners, gatekeepers, and assistants
  • Perfect your opening statement
  • Minimize resistance
  • Get a commitment for the next action
  • Stay motivated
  • And more!

This Second Edition also includes additional examples, tips, techniques, and success stories from readers, as well as information about new technology that will help you smarten up your calls. Get a "win" every time. Conquer your fears and master the art of the cold call through the genius of Smart Calling, Second Edition.

From the Back Cover

Praise for Smart Calling, 2nd Edition

"Smart Calling should be on the desk of all sales managers so that they can empower their salespeople with a highly professional approach for engaging prospects and turning them into customers. When it comes to creating a salesforce that can prospect, Art Sobczak delivers the best results."
—Gerhard Gschwandtner, CEO, SellingPower.com and Selling Power magazine

"If you make cold calls, and want to make them smarter, better, more fun, and actually convert them to sales, this is the book! Buy it to increase your call-to-sale ratio, and your sale-to-bank account ratio."
—Jeffrey Gitomer, author of Little Red Book of Selling

"You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."
—Bob Silvy, Vice President, Corporate Marketing, American City Business Journals

"Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority: acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."
—Bill McAlister, Senior Vice President, Inside Sales, McAfee

"Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"
—Larry Winget, television personality and New York Times bestselling author

"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."
—Mike Faith, CEO and President, Headsets.com, Inc.

"If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real world, no-fluff, simple approach that anyone can use to be successful."
—Darci Maenpa, President, American Teleservices Association West Coast Chapter; Director of Member Support, Toastmasters International

About the Author

Art Sobczak is President of Business By Phone Inc., specializing in helping salespeople maximize their positive results when using the phone as part of their sales process. As an internationally known speaker and trainer, he has delivered over 1,500 training programs and workshops over the past thirty years to companies large and small, associations, and at his two-day public seminars. He has been a member of the National Speakers Association for over twenty years and is a regular presenter at their national conferences and regional workshops.

Most helpful customer reviews

59 of 65 people found the following review helpful.
Absolutely Superb
By Tom Foley
I have recently started a new business and I have to cold-call to bring on new customers. It's something I have done previously and I absolutely HATED it, so returning to it was filling me with dread. However, as the success of my new business will hinge on my ability to cold call, I decided I had to do something about it.

Art Sobczak's book has given me a whole new outlook on calling as a way of generating business. The main reason I disliked cold calling so much is because I used to struggle with rejection, and I also consider myself to be a friendly, easy going person so I didn't like the way that cold calling always feels like a battle with the person on the other end, and I didn't enjoy annoying them. Due to reading this book, I now see that cold calling doesn't have to be (and hasn't since I've started doing it again) a constant battle. Cold calling is now just a part of my day, the same as all the other tasks I do.

Gone are the days when I'd do any task other than making a cold call, even though I knew it was the one thing I needed to be doing most. If I have a list of 50 telephone numbers I want to dial, I can now just chip through it easily rather than call zero, one or two of them and give up.

For me I'm lucky in that I am naturally quite a good salesperson, and can handle inbound and face to face sales pretty well. Outbound calling was almost a phobia for me, but now it definitely isn't. The main reason I purchased this book was to cure this phobia, and for my business it is the best $10 I'll ever spend.

As a side note - as I felt that my condition was more of a 'phobia' than just being an awful salesperson I decided that I needed to train myself to ENJOY calling, otherwise even though I could make successful cold calls I would still dread everyday that I had to make them. Therefore due to the author's recommendation in this book I purchased a self-help/positive attitude book called Pivot by Alan Zimmerman, which I found to be a wonderful help as well and together these two books have completely changed my outlook on cold calling and the result is I'm picking up thousands of dollars in new business every week, and I'm enjoying every minute.

Over the past couple of weeks I've read three cold calling books on my kindle (the top three listed for 'Cold Calling'. This one is by some distance the best.

If you simply need help with you cold calling sales technique then Smart Calling is the perfect book for you. If like me you have a bit of cold calling, then I advise you to purchase this book along with Alan Zimmerman's Pivot.

21 of 23 people found the following review helpful.
Great book for anyone who uses the phone to prospect or persuade
By Just the facts, Maam
I just finished reading this book. I was on the fence about buying this book because I do use the phone to make appointments but I don't really sell over the phone. I was familiar with the author's reputation through his website and based on that plus what I was able to read in the book through the "Look Inside" feature on Amazon, I decided to buy it.

I'm really glad I did.

Why? Well, first the book is interesting. I would finish one chapter and immediately launch into the next one. I feel like I am getting good information.

Mr. Sobczak includes "Smart Calling Exercises" throughout the book that ask you to stop and list some information, write an opening, etc. I like this because it forces me to apply the principles I'm learning as I go along. I think this helps me retain and apply the information.

I've realized that there are many things I could improve when I am using the phone to contact prospects.

I can even see some of his advice helping me with face to face sales calls too.

I'll just say that I hope Mr. Sobczak never calls me to sell me anything--I might not be able to resist!

13 of 13 people found the following review helpful.
The information in this book will set you up to succeed
By Jennifer McDowell
Before reading Art's book my opinion was that calling prospects on the phone was an outdated and useless idea. The truth is I didn't know how to create interaction with customers on the phone and build up an interest in their mind. Art walks you through every step in how to create a sold "Smart Calling" script and why you should focus on those areas during your call. The first time I read the book I didn't grab a pen and paper as suggested. So the second time I read it I took the time to begin making the notes and putting together my scripts. I have to say that my confidence shot through the roof after I was able to identify the value I can offer customers and understand how to engage them in a solid conversation vs a lousy sales pitch. If you take the time to write out your notes and complete the exercises as Art suggests you will profit greatly from this book. If you're not willing to invest the time in yourself I wouldn't bother. This is an excellent book written to help you succeed by creating real life scripts you can begin using day one. It's not a book of ideas. It's a book of action.

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Selasa, 20 Desember 2011

[M583.Ebook] Ebook Download Towers Of Midnight: Book 13 of the Wheel of Time

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  • Binding: Hardcover

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Senin, 12 Desember 2011

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MaddAddam: A Novel, by Margaret Atwood

A New York Times Notable Book
A Washington Post Notable Book
A�Best Book of the Year: The Guardian, NPR, The Christian Science Monitor, The Globe and Mail
A GoodReads Reader's Choice

Bringing together Oryx and Crake and The Year of the Flood, this thrilling conclusion to Margaret Atwood's speculative fiction trilogy points toward the ultimate endurance of community, and love.

Months after the Waterless Flood pandemic has wiped out most of humanity, Toby and Ren have rescued their friend Amanda from the vicious Painballers. They return to the MaddAddamite cob house, newly fortified against man and giant pigoon alike. Accompanying them are the Crakers, the gentle, quasi-human species engineered by the brilliant but deceased Crake. Their reluctant prophet, Snowman-the-Jimmy, is recovering�from a debilitating fever, so�it's left to Toby to preach the Craker theology, with Crake as Creator. She must also deal with cultural misunderstandings, terrible coffee, and her jealousy over her lover, Zeb.

Zeb has been searching for Adam One, founder of the God's Gardeners, the pacifist green religion from which Zeb broke years ago to lead the MaddAddamites in active resistance against the destructive CorpSeCorps. But now, under threat of a Painballer attack, the MaddAddamites must fight back with the aid of their newfound allies, some of whom have four trotters. At the center of MaddAddam is the story of Zeb's dark and twisted past, which contains a lost brother, a hidden murder, a bear, and a bizarre act of revenge.

Combining adventure, humor, romance, superb storytelling, and an imagination at once dazzlingly inventive and grounded in a recognizable world, MaddAddam is vintage Margaret Atwood—a moving and dramatic conclusion to her internationally celebrated dystopian trilogy.

  • Sales Rank: #175936 in Books
  • Brand: Brand: Nan A. Talese
  • Published on: 2013-09-03
  • Released on: 2013-09-03
  • Format: Deckle Edge
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.52" h x 1.46" w x 6.49" l, 1.65 pounds
  • Binding: Hardcover
  • 416 pages
Features
  • Great product!

Amazon.com Review
An Amazon Best Book of the Month, September 2013: Margaret Atwood’s genius is fed by her appetite for synthesis: she sees every consequential cultural and tech trend (the realized and the possible) and spins them out into a near-future that’s both freakishly strange and horrifyingly plausible. MaddAddam concludes the trilogy she started with Oryx and Crake and The Year of the Flood, simultaneously set stories of the survivors (and the late creator) of a deliberately unleashed plague that’s left a few ragged stragglers—the fever-dreaming Snowman, remnants of a peaceful God’s Gardeners cult and eco-warrior MaddAddamites, psychotic escapees from the Painball arena, and humanity’s bioengineered “replacements,” the bizarrely placid Crakers—all bushwhacking through a trashed world of animal mash-ups (including some wicked-smart Pigoons). Depending on your outlook, she’s a scathing satirist, an alarmist, or an oracle. But the world she imagines feels near enough that you won’t soon forget it. --Mari Malcolm

From Publishers Weekly
Starred Review. The final entry in Atwood's brilliant MaddAddam trilogy roils with spectacular and furious satire. The novel begins where Oryx and Crake and The Year of the Flood end, just after most of the human species has been eradicated by a man-made plague. The early books explore a world of terrifying corporate tyranny, horrifying brutality, and the relentless rape of women and the planet. In Oryx and Crake, the pandemic leaves wounded protagonist Jimmy to watch over the Crakers, a humanoid species bioengineered to replace humankind by the man responsible for unleashing the plague. In The Year of the Flood, MaddAddamites wield science to terrorize corporate villains while God's Gardeners use prayer and devotion to the Earth to prepare for the approaching cataclysm. Toby, a God's Gardener and key character in the second book, narrates the third installment, in which a few survivors, including MaddAddamites, God's Gardeners, Jimmy, and the Crakers, navigate a postapocalyptic world. Toby is reunited with Zeb, her MaddAddamite romantic interest in Year of the Flood, and the two become leaders and defenders of their new community. The survivors are a traumatized, cynical group with harshly tested self-preservation skills, but they have the capacity for love and self-sacrifice, which in a simpler story would signal hope for the future of humankind. However, Atwood dramatizes the importance of all life so convincingly that readers will hesitate to assume that the perpetuation of a species as destructive as man is the novel's central concern. With childlike stubbornness, even the peaceful Crakers demand mythology and insist on deifying people whose motives they can't understand. Other species genetically engineered for exploitation by now-extinct corporations roam the new frontier; some are hostile to man, including the pigoons—a powerful and uniquely perceptive source of bacon and menace. Threatening humans, Crakers, and pigoons are Painballers—former prisoners dehumanized in grotesque life-or-death battles. The Crakers cannot fight, the bloodthirsty Painballers will not yield, and the humans are outnumbered by the pigoons. Happily, Atwood has more surprises in store. Her vision is as affirming as it is cautionary, and the conclusion of this remarkable trilogy leaves us not with a sense of despair at mankind's failings but with a sense of awe at humanity's barely explored potential to evolve. Agent: Vivienne Schuster, Curtis Brown Literary Agency (U.K.). (Sept.)

From Booklist
*Starred Review* Ten years after Oryx & Crake (2003) rocked readers the world over, Atwood brings her cunning, impish, and bracing speculative trilogy—following The Year of the Flood (2009)—to a gritty, stirring, and resonant conclusion. In the wreckage of a maniacal bioengineering empire, Toby, a can-do gal and a key member of the once thriving God’s Gardeners, a peaceful green resistance group, reconnects with her great unrequited love, Zeb, of the MaddAddamite bioterrorists. All tactical differences evaporate in the wake of the apocalyptic pandemic as their small band of survivors fights off fiendishly violent Painballers and marauding part-pig, part-human pigoons. The bioengineered Crakers—purring, kudzu-eating, sexually rambunctious, story-demanding quasihumans—worship Jimmy, whom they call Snowman. When he falls ill, Toby steps up. Her pseudoreligious attempts to explain life to the Crakers are hilarious and poignant, compared to Zeb’s shocking and riveting stories about his father, the malevolent head of the Church of PetrOleum, and what turned Zeb into MaddAddam. Atwood is ascendant, from her resilient characters to the feverishly suspenseful plot involving battles, spying, cyberhacking, murder, and sexual tension. Most resounding is Atwood’s vibrant creation of a scientifically plausible, regenerating, and evolving world driven not simply by the reproductive imperative but also by a cell-deep need for stories. The coruscating finale in an ingenious, cautionary trilogy of hubris, fortitude, wisdom, love, and life’s grand obstinacy. HIGH-DEMAND BACKSTORY: Atwood will tour the country and appear on major broadcast and social media to exuberantly promote the extraordinary closing novel in her best-selling trilogy. --Donna Seaman

Most helpful customer reviews

6 of 6 people found the following review helpful.
A less than satisfying conclusion to the trilogy
By David A. Appling
"Oryx and Crake" was a fantastically good dystopian novel: imaginative, fast moving, filled with clever wordplay, lots of surprises and fireworks. "The Year of the Flood," a parallel story, was less compelling, but still engaging, with its different point of view on the same global catastrophe.

Unfortunately, "Maddaddam" does not earn the same praise. After a minimal plot advance from YOTF, the book is mainly taken up with flashbacks to male protagonist Zeb's adventures before the "waterless flood," some of which seriously fail the willing-suspension-of-disbelief test. This reader was continually asking himself where on earth Atwood was going with all this. The conversion of those adventures into a virtual Book of Genesis for the guileless, innocent Crakers was clever, entertaining, and sometimes hilarious. But none of the backstories really advanced the main plot, and their connection to the eventual outcome was pretty tangential.

As to characters, Zeb is by turns hero and thug, a conflict that's never really reconciled. Female protagonist and main narrator Toby is not as strong a character in Maddaddam as in YOTF. For most of this book, Snowman (ironic, convincing narrator of "Oryx and Crake" and unwilling creator of the Craker mythology) merely languishes, as does Amanda, a strong character in YOTF. But the youthful Craker Blackbeard is well imagined and well drawn, and indeed the plot's end game would have been impossible without him.

All in all, mostly entertaining, with flashes of Atwood's brilliance. But no page-turner. The ending, a hopeful but only partial resolution, didn't provide any more closure than its predecessors did. Three stars.

4 of 4 people found the following review helpful.
Brilliant, Rewarding and Thought Provoking
By Regina
Really great conclusion to an amazing trilogy. Atwood is a goddess of literature.

Ten years after the release of the first book in the Maddaddam trilogy (Oryx and Crake) and four years after the release of the second book in the trilogy (Year of the Flood), Margaret Atwood releases the final book in her apocalyptic/post-apocalypse series - Maddaddam. When Atwood first released Oryx and Crake, the post-apocalypse wasn't as fun and romanticized as it is right now - hard to imagine I know but ....: the Walking Dead was not yet on TV, Red Dawn had not yet been remade, and main stream romance publishing houses weren't regularly releasing post-apocalypse romance themed books. I think it is fair to say that in 2003, the apocalypse was not yet the rage. It is interesting that when the series ends, Maddaddam finds itself nestled on bookshelves next to other mainstream and best sellers that deal with the what-happens-when-society-collapses. Atwood is a visionary. But Maddaddam and the trilogy is not just about the collapse of society, it is about so much more.

Each book in the trilogy is told form a different point of view and at a different point in time, yet it is the same story and the same characters. The entire story is told in the present, but it is done with memory and flashbacks of the characters. Each book is about the time before the collapse of the world's society and each book is also about the time after the societal collapse.

There are no zombies, no aliens, no floods and the moon didn't fall out of the sky. Instead Atwood's book (and series) is really a critique of what she sees as a major movement in our culture and our world - corporate control and dominance. Can you imagine a world where the corporations call the shots? Where the governments are so weakened that the corporations are the ones truly running things? What if the motivation to earn profit by those at the top of the corporation is what ruled the world? And these corporations controlled all scientific endeavors and the production of all food? Hmmmmmm ..... These are the topics explored by the Maddaddam trilogy and Atwood does this with really well developed characters, an amazingly intricately built (but believable) future world. Atwood began writing about this topic in the early 2000s. She is such a visionary (yes I have written that word twice now in this review -- but remember her book The Handmaid's Tale?, yeah she is brilliant).

But it is also about relationships with our fathers and mothers. It is about sexuality, desire and how gender roles are constructed. The series takes on concepts of the building of myth and religion. And it is also funny.

"Rebecca's having a cup of what they've all agreed to call coffee."

But you know what it is not? The post-apocalypse is not fun and it is not romantic. In Atwood's imagined world, there is no coffee, there is no abundant supplies free for the taking and even with the majority of the population gone it is hard to find food. Empty buildings are dangerous as untended electrical wires and water pipes often mal-function causing fires and flooding. City centers can be filled with tainted water and structurally unsound buildings due to lack of human maintenance. Without family members around to support us and no hope for the future, motivation is hard to maintain:

"Daytime becomes irrelevant. You can get careless, you can overlook details, you can lose track. These days she'll find herself upright, in the middle of the room, one sandal in her hand, wondering how she got there; or outside under a tree, watching the leaves riffle, then prodding herself: Move. Move now. Get moving. You need to .... But what exactly is it that she needs to do?"

I would categorize this series as both literary fiction and science fiction. Readers who enjoy Margaret Atwood books or readers who read science fiction/post-apocalypse books to think about broader concepts beyond just the story would enjoy this trilogy. Fans of the first two books may be slightly disappointed by the beginning of Maddaddam, but stick with it. The story does start slow and has a different feel but it is very rewarding and addicting.

3 of 3 people found the following review helpful.
Good, kind Crake - Did he do well?
By Amazon Customer
MaddAddam, like the whole of the Oryx and Crake trilogy, is a double dystopia, with two narrative presents: (1) an anarchic world of balkanized corporate dominance and environmental degradation prior to the near-extinction of humanity by an engineered superbug, and (2) a remnant community's life in the ruins - and interaction with a community of genetically engineered human mutants designed to be more pacific-- after the "waterless flood."

In MaddAddam, as in the trilogy as a whole, I found myself slipping in and out of suspended disbelief. My basic feeling was that the quasi-dystopia before the near-extinction of humanity is a powerfully imagined world, while the social life of the band of survivors of the "waterless flood" is cartoonish -- though at the same time, the evocation of the language and inner life of the bioengineered mutant Crakians with whom the human remnant interacts is remarkable and haunting, an interior Eden. The weakest part is the back-story, taking up much of MaddAddam, of the remnant community's protector and founder, Zeb. He's a superhero, not a character, and his account of his dealings with supercriminals of the underworld reminds me a little of children's author Madeline L'Engle's attempts to imagine gang life in The Young Unicorns: not, shall we say, an insider's account. His narrative voice is self-deprecating tough guy, as if Bono had been a drug lord.

Those caveats aside, the earlier narrative of several characters' trials in the pre-flood anarchic thugocracy is fully imagined, as is the nasty brutish society of the global failed state: its faux-civilized, luxurious corporate compounds, in which whistleblowers and would-be escapees are ruthlessly eliminated; its decayed urban infrastructure, where everyone is a squatter; its depraved online entertainments (real-time executions and child sex always on tap), its vicious streetwise child gangs, its multiple forms of sexual slavery; its cults formed in reaction to the chaos (the cult central to the tale is in fact lovingly if slightly mockingly evoked, its theology quite sophisticated).

Entering this world has colored my understanding of our own, and our future. Three malign factors plausibly converge: global warming, which drowns the coastal cities and triggers mass extinctions, disrupting the human food supply; genetic engineering, which further corrupts the natural environment; and the overwhelming of state authority by corporate elites (in cahoots with corrupt latter-day "prosperity churches"), who develop private police forces that merge and morph into a leviathan answerable only to itself.

At one point Crake, the young genius who later engineers both the destruction of most of humankind and a race of more pacific human variants, explains that once the central cables of our built environment are cut, our technological society could not be rebuilt (except, presumably, from its starting point, over millennia):

“It’s not like the wheel, it’s too complex now. Suppose the instructions survived, suppose there were any people left with the knowledge to read them. Those people would be few and far between, and they wouldn’t have the tools. Remember, no electricity. Then once those people died, that would be it. They’d have no apprentices, they’d have no successors...All it takes...is the elimination of one generation. One generation of anything. Beetles, trees, microbes, scientists, speakers of French, whatever. Break the link in time between one generation and the next, and it’s game over forever” (Oryx and Crake, p. 261).

Crake, a teenager here, is talking about the destruction of the world he knows, the proto-dystopia of the trilogy's narrative past. What's truly scary about Atwood's work is that it's easy to imagine our world devolving into that brutal anarchy-- and that there would be no way back from such a world, either. That, ultimately is I think Atwood's conclusion, astonishingly enough: that the murderous Crake, who wipes out most of humanity while designing its successor, was right to do so. As the not-so-saintly Zeb sums up toward the end:

“All the real Gardeners believed the human race was overdue for a population crash. It would happen anyway, and maybe sooner was better” (MaddAddam Location 5014).

It's hard to gainsay that, if you imagine bringing children into the world that the main characters grew up in. That makes the book a disturbing Jeremiad. Repent, for the end may be nigh.

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Kamis, 08 Desember 2011

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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides), by Eric Benjamin Seufert

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

By reading Freemium Economics, you will:

  • Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
  • Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
  • Get practical tips and analytical guidance to successfully implement the freemium model
  • Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
  • Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

  • Sales Rank: #198063 in Books
  • Published on: 2014-02-10
  • Released on: 2014-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .58" w x 7.50" l, 1.17 pounds
  • Binding: Paperback
  • 254 pages

Review

"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."--Data and Technology Today, May 27, 2014

About the Author
Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments.

Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services.

Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

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4 of 4 people found the following review helpful.
A Must Read for anyone in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile
By Garrett G.
Every once in a while a book comes along that perfectly encapsulates the ethos of our time. A book so remarkable, so sublime, so vivid and significantly poignant, that we have only but to stop, pause, and revel in the beauty of its' creation.

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.

This is truly a seminal work by the author, one that, with radical zeal, distills down the principles and precepts necessary to survive in the byzantine and treacherous Mobile Gaming landscape.

Let us not fool ourselves, friends, for the sandbox we play in is a digital jungle. We breathe life into these mobile applications we build, pixel by painstaking pixel, only to have our hopes and dreams append to the D1/D3/D7/D30 retention metrics of our latest cohort.

This book, will give you the tools, tactics, strategies, and knowledge essential to gaining distribution infamy.

Here are some of my favorite topics covered:

- Commerce at $0 Price Point (Massive Scale, Purchasing a Intersection of Interest & Disposable Income)
- Fremium Case Studies (Skype, Spotify, Candy Crush Saga)
- User Segmentation, Cohorts, & A/B Testing
- Built-In Virality: K-factor & Cycle Times
- Paid User Acquisition & Alternative User Acquisition

It is with this, friends, that I leave you, my objective and unvarnished fervor for this book. A must-read for all those in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile.

2 of 2 people found the following review helpful.
The MOST in depth dig into the analysis of CRUCIAL freemium metrics
By Mark S. Kasson
I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.

This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.

This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog mobiledevmemo.com.

The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.

Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.

2 of 2 people found the following review helpful.
Fantastic book for the freemium model
By Brad Richards
I recently moved into a PM role at a company that makes a freemium app and my Head of Product bought this book for me to read. I really enjoyed Freemium Economics...it's a very thorough overview of the freemium model, mostly from an analytics and revenue perspective, and for someone moving into product development with no prior understanding of freemium, the insight I gained from this book is extremely valuable. One thing to note is that the book doesn't go into detail about product design decisions...it reads more like a textbook, so it's very high-concept, and what it addresses really well is the process of developing and iterating on freemium products to maximize revenue. This is a great book and I'd definitely recommend it to anyone that needs a broad introduction to the freemium model

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Sabtu, 26 November 2011

[V268.Ebook] Fee Download The Perfumed Garden of Sensual Delight, by Shaykh Nefwazi

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The Perfumed Garden of Sensual Delight, by Shaykh Nefwazi

The Perfumed Garden of Sensual Delight was a 15th century Arabic work of erotic literature that was translated by Sir Richard Burton in 1886. This version includes a table of contents.

  • Sales Rank: #616805 in eBooks
  • Published on: 2013-10-13
  • Released on: 2013-10-13
  • Format: Kindle eBook

About the Author
Sheikh Muhammad Nafzawi was born during the twelfth century among the Berber Nefzawa tribe in the south of present-day Tunisia. He compiled at the request of the ruler of Tunis, Abu Faris Abd al aziz al Mutawakkil, The Perfumed Garden of Sensual Delight. The reputation acquired by this work in the Arab world was similar to that of the Kama Sutra.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Excellent erotic book
By Brian Bora
Unlike other versions of this book, the one is properly formatted and edited and is not a simple OCR of an old version from the last century. As for the content, it is simply an excellent read of adult couples desiring to spice up their sexual life. The content is erotic and sometimes explicit, but it gives valuable insights of the sexual practices that prevailed during the twelfth century.

1 of 1 people found the following review helpful.
A remarkable and surprising classic on lovemaking
By argyle4087
A classic and surprising ancient book on making love. Much of the text delivers a surprise, particularly because it was written in what today is the Muslim world. The emphasis on assuring sexual pleasure for women as well as men . The respect it shows for women does not seem to reflect today's use of Chadors and Burqas as a mandatory garment in most of the Muslim countries. I don't know what these people do in the privacy of their homes, but I hope that they take the message of this remarkable book to heart.

1 of 1 people found the following review helpful.
I learned useful things about female anatomy I never knew before
By Alexandrite
It effectively was written as an ancient sex education manual, I learned useful things about female anatomy I never knew before.

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Selasa, 22 November 2011

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Music: An Appreciation, by Roger Kamien

Noticeable wear to cover and pages. May have some markings on the inside. Fast shipping. Will be shipped from US. Used books may not include companion materials.

  • Sales Rank: #894152 in Books
  • Published on: 2011
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 583 pages

Most helpful customer reviews

55 of 55 people found the following review helpful.
A very comprehensive introduction to music.
By A Customer
I have used this text and earlier editions teaching music appreciation at community college and have found it to be the best yet so far. The most useful part of the text for the [before class] non-active listener are the listening outlines, with very detailed descriptions of what to listen for in various pieces of music. Kamien includes very early musical selections up to the very recent. Also included are some non-western music examples. This text could be very beneficial to musician and non-musician alike. There is great detail in his explanations of how various musical forms are put together. There is just enough history included in the text to avoid the boredom of the purely historical perspective of music appreciation.

24 of 24 people found the following review helpful.
Brief, but thorough
By Alex Parker
I've seen the unabridged version of this book and it's as big as an encyclopedia. The Brief Edition does well to summarize the important points in music history; though the meat of the book is centered in the classical (Renaissance, Baroque, Romantic, Classical, Opera) and merely touches on the more modern componets like jazz and rock. Still, the book and accompanying CD are excellent for those wanting to get a light but informative immersion in the classic music world and learn a little bit about its most famous composers.

16 of 16 people found the following review helpful.
Music: An Appreciation
By Kimberly Gritten
I ordered this book/ cd set because it was required text for a college class. It is well organized and clearly written. I especially like the way the listening guides in the book refer to specific portions of songs which are recorded so that the entire work can be played seemlessly in its entirity, or specific portions can be accessed individually.
The only thing this work lacks is impossible for any work that attempts to offer a complete appreciation of music to achieve, complete scope.
I recommend this set.

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Minggu, 20 November 2011

[M374.Ebook] PDF Ebook The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt

PDF Ebook The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt

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The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt

The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt



The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt

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The Tucci Table: Cooking With Family and Friends, by Stanley Tucci, Felicity Blunt

Featuring family-friendly recipes and stunning photography, an all-new cookbook from New York Times bestselling author, beloved actor, and respected foodie Stanley Tucci.

Stanley Tucci’s association with wonderful foods began for fans with the movie Big Night and resonated in his role as Julia Child’s husband in Julie & Julia. But well before these films, he was enjoying innovative homemade Italian meals throughout his childhood, when family and food were nearly inseparable and cooking was always a familial venture.

Now, in a completely new, family-focused cookbook, Tucci captivates food lovers’ imaginations with recipes from his traditional Italian roots as well as those of his British wife, Felicity Blunt, tied together with a modern American ribbon. The time-tested recipes include pasta alla bottarga, mushroom-stuffed trout, pork chops with onions and mustard sauce, barbeque chicken wings, and much, much more! Nothing will make you happier to spend time with family than the aroma of a hearty Italian dish sizzling on the stovetop.

Featuring 100 luscious new full-color photographs, The Tucci Table captures the true joys of family cooking. Buon apetito!

  • Sales Rank: #82449 in Books
  • Published on: 2014-10-28
  • Released on: 2014-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x 1.00" w x 7.37" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

Most helpful customer reviews

25 of 25 people found the following review helpful.
Simplicity with the gentle, happy, elegant Tucci style and spirit
By I Do The Speed Limit
Recipes offered in this book are solid, simple, tasty recipes offered by an actor you just have to love. Despite the simplicity, there are a lot of excellent recipes to be found in this book. And maybe a lot of the excellence stems from the fact that they are so simple.

Plenty of pretty pictures, but not necessarily one for each recipe. There are a lot of pictures of the actor in action (cooking, that is), plus pictures of his wife and his children. It makes for an interesting read, in addition to a good volume of recipes to keep close at hand. Included are his recipes, family recipes, friends’ recipes, some from favorite or memorable restaurants.

There are some new ingredients for me to get to know: Puntarella, trofiette, liquid aminos, nutritional yeast, for example.

There might be a few gripes from less experienced cooks: Instructions and ingredient lists are sometimes too brief: “Flip or turn the frittata and cook for a minute more.” Yeah, tell that to a cook making their first frittata….. Or ingredients that don’t explain what they are, or don’t give size: “Three zucchini”; one “large” pompano, sea bass, grouper or red snapper, (Wow, there is a lot of leeway there!); puntarella, Mostarda di Frutta, (I had to do internet searches on those two); “add whatever you like” to a frittata; okay, how much can I add before it won’t hold together? But those things are not enough to affect my rating on the book.

While the recipes are simple,they are definitely not meager, and the results are luscious. There are some not-too-simple recipes included, too. An experienced home cook probably will have seen many of these recipes in some shape or form many times before, but the fact that they are gathered together in one book, and done with Tucci style, is a real draw. I'm liking this book quite a lot!

There are not only Italian dishes, but also British (thanks to his wife Felicity nee Blunt).

My 'odds and ends' notes:
--Plenty of seafood recipes, beautiful meat dishes, classic pasta and rice dishes, interesting techniques.
--Some odd inclusions: Baked beans made with a 32-ounce can of Bush’s, for example.
--Some recipes in the “sides” chapter seem a bit too basic: Greens with olive oil, garlic, red pepper flakes; grilled spring onions with olive oil and salt; fried green tomatoes; polenta; mashed potatoes; roasted tomatoes; roasted cauliflower slices.
--The dessert chapter is full of goodness, but I think it is probably the weakest chapter. The Tucci adults claim that they are not much into sweets.

**I received a temporary download of this book from the publisher.

16 of 17 people found the following review helpful.
BUON APETITO!
By writeoncindy
I love cookbooks, especially when I think there’s a chance I can prepare something within its pages. That’s the case with Actor/Foodie, Stanley Tucci’s new cookbook, THE TUCCI TABLE: Cooking With Family and Friends(Gallery Books). This time he and his wife, British actress, Felicity Blunt are sharing their love of food and have combined recipes they’ve collected over the years. We get to meet Stanley and his beautiful wife, as well as children Isabel, Nicolo and Camilla. Inside are also 100 vibrant photographs, many dramatic photos of curated cuisine and artistic photos you’d expect to see in someone’s home.

The book is user friendly, arranged by chapters to guide you logically: equipment you will need, soups & salads, chicchetti (small plates), pasta/rice/grains, fish/seafoods, meat/fowl, sides, desserts and basics such as chicken stock and marinara sauce.

Not one to miss out on all the fun, I decided to make one of the pasta dishes, uova da ravioli – spinach ravioli. I’m not a Chef but I can follow directions and I was pretty satisfied with the way my dish turned out. And so was the special someone I shared it with. Number one rule of cooking? Sharing! I had to refer to the basics section for both the pasta dough and dessert when I made the blueberry pie. There’s no better time than now to use seasonal fresh blueberries and the recipe for the dough? DELISH! YUMMY!

That’s what I loved about using Tucci’s cookbook, it invited me to delve in. It didn’t intimidate. The recipes were complimented with warm interesting stories, so I felt as if I was sitting down to the table for a meal with family.

Thanks to http://www.netgalley.com and Gallery Books http://www.simonandschuster.com for providing a kindle copy of THE TUCCI TABLE: Cooking with Family and Friends for an honest review.
Check out my website http://www.cindyroesel.com for more reviews.

FYI: If you don’t cook, I’m sure you know someone who does. This lovely book is a great gift!

13 of 14 people found the following review helpful.
Fantastic REAL meals that anyone can make.
By Free-Bird Reviews
I’m a huge fan of Stanley Tucci’s so it came as no surprise that the cookbook bearing his name was just as fabulous as the man himself.

This fantastic cook book is all about being with family and friends and cooking some fanfreakingtastic food too! While reading these recipes I just wanted to jump up and go cook! I normally like to get a sense of the meals prior to starting but my mouth was watering from the yumminess emanating from these pages.

There are many, many different recipes too. Starting with different soups and salads like tomato soup and fried calamari and moving to fish and meats of all sorts. There are so many recipes and even ingredients that I have not tried before, like Pissaladiere and the sunchoke but Stanley Tucci makes them feel accessible and easy to do. Not only easy but fun! I already made the tomato soup and my hubby could not get enough. I have a feeling many of the recipes will be like this.

There are also tips from Stanley Tucci throughout the book. Little tidbits that you can add into your cooking or not. The tips went well with the thoughts and the recipes and really added an essence of his ideas into the already wonderful cookbook.

He also throws twists into recipes that we’ve all eaten before like tuna salad, potato salad, and shepherd’s pie.

Needless to say, I cannot wait to start cooking more. I already plan to do Beef Wellington for Christmas this year but I’m planning many, many meals from this before then! The hubby also looked through and has his own picks and is excited for the Beef Wellington. Just that fact that I feel like I can do it after reading this should say something. Now I want to go get his other cookbook.

In short: Get this for every cook on your holiday list. They will love it and you!

Received from publisher for an honest review!

See all 91 customer reviews...

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