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Succeeding Against the Odds: The Autobiography of a Great American Businessman, by John H. Johnson, Lerone Bennett Jr.
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One of America’s wealthiest entrepreneurs, John H. Johnson rose from the welfare rolls of the Depression to become the most successful Black businessman in American history; the founder of Ebony, Jet, and EM magazines; and a member of the Forbes 400. Like the man himself,�this autobiography�is brash, inspirational, and truly unforgettable.
- Sales Rank: #797263 in Books
- Published on: 1992-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.40 pounds
- Binding: Paperback
- 384 pages
From Publishers Weekly
Black multimillionaire Johnson, assisted by Bennett, executive editor of Ebony magazine, recounts with simplicity, zest and humorous anecdotes how, as a 24-year-old from a small Mississippi River town, he parlayed a $500 loan into a publishing, cosmetics and insurance empire. Negro Digest , the first magazine he founded, was followed by Ebony (the first national black publication) and Jet . Thanks to success brought about by his sound social, business and political instincts, Johnson now enjoys a life spent "going first class," including owning a Palm Springs mountain-top home; participating in corporate board meetings (where he is accustomed to being the only black); and hobnobbing with the likes of Michael and Jesse Jackson and Gorbachev. Credited by some with "inventing" the black consumer market, Johnson is proudest of his role in reporting and abetting the crusade of Martin Luther King Jr. And despite his successes, he contends, without bitterness, that his millions could have been billions were it not for the "live wire of race." Photos not seen by PW.
Copyright 1989 Reed Business Information, Inc.
From Library Journal
According to Forbes magazine, Johnson is one of the 400 richest Americans. He is CEO of the Johnson Publishing Company, rated among the top 100 African-American-owned businesses. Born into poverty, Johnson was 15 years old when he moved from Arkansas City to Chicago. There he discovered the vast untapped potential of the black consumer marketplace, and in 1942, 24-year-old Johnson created his first magazine, Negro Digest , a phenomenal success soon followed by Ebony and Jet . By expanding into broadcasting, TV production, and cosmetics, Johnson has helped his company maintain a strong balance sheet. He has also held numerous diplomatic posts. Bennett, executive editor of Ebony, helps Johnson present his story within the broader context of post-World War II America. Highly recommended for most libraries. Literary Guild and Doubleday Book Club alternates.
- Gary D. Barber, SUNY at Fredonia Lib.
Copyright 1989 Reed Business Information, Inc.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Lessons for everyone - Bryon Allen was right about this one
By Having Things
A book that all should read. Really enjoyed reading this book from cover to cover. Mr. John Johnson accomplished so much during a time when it was impossible for certain demographic of people to make a decent living. Lessons throughout this book. Heard about this book from Byron Allen and he was right about this book.
1 of 1 people found the following review helpful.
Excellent Book
By Charmina
I give this book out as gifts to teenagers all the time. I teach Junior Achievement classes in middle and high school. I often give the book out as a gift. Sometimes the student does not read it but someone in their home did. I love to hear their thoughts about this book. It is an amazing story about an amazing man.
In general I really love to read autobiographies and biographies. I learn a lot from taking time to hear about the journey and the process that someone goes through to achieve their success. This book outlines Mr. Johnson's process so well. There is so much that can be learned by reading this book. A magnificent story. I need to read it again.
1 of 1 people found the following review helpful.
Insights well worth internalizing
By Dextra L. Suggs
After reading Earl G. Graves's biting autobiography, I fully expected John H. Johnson's manuscript for success to be riddled with distain. I was pleasantly surprised however to find that Johnson; through such works as, Think and Grow Rich, by Napoleon Hill, and How to Win Friends..., by Dale Carnegie, made a fortune turning social negatives into profitable and professional positives. Having met eight U. S. Presidents along the way, Johnson's autobiography is a refreshing treatise on determination. It should be noted that much of Johnson's success came about before integration, when the African American community lived by the, "it takes a village," mentality. The nurturing he was given during the early years provided for a favorable turn of events ultimately guiding him; not without the requisite obstacles, toward a life of success. John H. Johnson's, Succeeding Against the Odds, is a testament to the spoils of desire, determination, delayed gratification and a strong belief in ones self.
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