Ebook Applied Imagination: Principles and Procedures of Creative Thinking, by Alex F. Osborn
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Applied Imagination: Principles and Procedures of Creative Thinking, by Alex F. Osborn
Ebook Applied Imagination: Principles and Procedures of Creative Thinking, by Alex F. Osborn
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From review - "This book covers every aspect of the creativity process, from problem finding to idea generation to implementation. Osborn is known as the creator of the brainstorming technique but I believe his legacy is greater than that. Recent books on creativity have been critical about brainstorming by saying by itself brainstorming is not sufficient. I was surprised, therefore, to discover that Osborn himself saw brainstorming as just one of many complementary techniques."
- Sales Rank: #1122032 in Books
- Published on: 1979
- Ingredients: Example Ingredients
- Number of items: 1
- Binding: Paperback
- 417 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Osborn offers a deep understanding of creativity and innovation and what is needed to foster it
By skmurphy
A lot of good insights, a much more nuanced presentation of the brainstorming technique than has survived its propagation by oral tradition. Osborn had a deep understanding of creativity and innovation and what is needed to foster it.
6 of 6 people found the following review helpful.
One of the best books on creativity
By bronx book nerd
This book covers every aspect of the creativity process, from problem finding to idea generation to implementation. Osborn is known as the creator of the brainstorming technique but I believe his legacy is greater than that. Recent books on creativity have been critical about brainstorming by saying by itself brainstorming is not sufficient. I was surprised, therefore, to discover that Osborn himself saw brainstorming as just one of many complementary techniques.
In Applied Imagination (one of his many works) Osborn spells out clearly the various ways in which one can achieve creative outcomes. He provides a large number of examples. The language is clear, direct and tight, making it easy to understand both concept and example. This book should be required reading for anyone wishing to understand and apply the creative process.
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